Since crises often arise from multiple, smaller issues compounding, issues management is a way to tackle risks that have the potential to halt business as usual. An issue, on the other hand, can be managed as part of “business as usual” operations. Not “business as usual” – Responding to a crisis requires people to stop their usual business activity and put their full focus on resolving the situation.Issues management involves a sustained effort of activity and monitoring over time, whereas crisis management is an immediate response. Time – While an issue can span weeks, months, and even years, crises generally have a clear start and end (albeit the 'end' may feel like it's dragging out!).On the contrary, issues management usually allows time to assess all avenues and make considered decisions. Urgency – If you are under immediate pressure to make decisions and resolve a problem, a crisis is likely to be at play.While an issue can have an impact, it is usually not critical. Impact – A situation or event is usually a crisis if it threatens lives, the environment, or the organization’s reputation.
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